This set me thinking about (a) how much I’d like to be able to get hold of more American beer in the UK and (b) what a nice term “craft beer” is.
There’s something a bit sanctimonious about the term “real ale”. And it’s also a very vague term – you need to know a lot more to understand what qualifies a beer as “real”. “Craft beer”, on the otherhand, is a quieter term, and also tells you something specific about the beers it’s applied to – that they’re “crafted”. In other words, some care has gone into their design and manufacture.
I’m not bothered, especially, whether my beer comes from a cask; whether it’s bottle-conditioned; or even whether it’s ale.
All I ask is that it shows evidence of someone having thought about it, tasted it, and changed the recipe to make it taste nice or at least taste interesting. I’ve had plenty of “real ale” which didn’t have much craft in it (a load of pale malt, a ton of fuggles hops, hand-drawn label) and some which was, as a result, barely drinkable. Equally, I’ve had beers from very big breweries which indicate that someone, somewhere in the organisation, still cares about their craft.