Lots of people who have an interest in beer, including us, aren’t just content to drink the good stuff themselves and let everyone else get on with it. They feel a powerful need to spread the word; to save those sinners who are wallowing in a world of nitro-keg Guinness and extra cold lagers. But what business is it of ours what other people drink? Why should we care what other people drink?
There are three possible reasons that spring to mind.
- Market economics. As CAMRA’s founding fathers worked out, a reduced demand for real ale (or any nice beer at all) means that pubs stop selling it. We want to increase demand for our favourite tipples to keep them on the market.
- Altruism. We know this stuff is good and we want to share our joy with others. Watching someone drink a bad beer when you know they could be drinking something delicious is hard.
- Know-it-all-ism. The difference between a nerd and a geek – the need to lecture and correct people.
Number three is a bad reason. People who drink bad beer aren’t “idiots”. They’re not doing anyone any harm. But if reason number two moves you to recommend a beer to a friend, is that such a bad thing?