Comments on: Marketing beer to geeks http://boakandbailey.com/2008/05/marketing-beer-to-geeks/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-beer-to-geeks Going on about beer and pubs since 2007 Wed, 22 May 2013 01:03:52 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Bailey http://boakandbailey.com/2008/05/marketing-beer-to-geeks/#comment-1345 Bailey Sat, 17 May 2008 11:47:17 +0000 http://boakandbailey.com/?p=581#comment-1345 Stonch — I hear this from various people — the best of a bad bunch is usually the phrase employed. But it’s not one you’d go out of your way for, I guess..?

Went to Zeitgeist yesterday, by the way. Tremendous fun, smashing beer, excellent atmosphere. I gather we drank Andy’s bar dry, though..?

]]> By: Stonch http://boakandbailey.com/2008/05/marketing-beer-to-geeks/#comment-1344 Stonch Sat, 17 May 2008 11:31:10 +0000 http://boakandbailey.com/?p=581#comment-1344 I had a Michelob last night. It isn’t too bad.

]]> By: Tyson http://boakandbailey.com/2008/05/marketing-beer-to-geeks/#comment-1343 Tyson Sat, 17 May 2008 07:04:37 +0000 http://boakandbailey.com/?p=581#comment-1343 Yes, have to agree. What probably seemed like a good idea at some brainstorming meeting will not work in practice. Another example of marketing people getting it wrong?

]]> By: Bailey http://boakandbailey.com/2008/05/marketing-beer-to-geeks/#comment-1342 Bailey Fri, 16 May 2008 11:09:01 +0000 http://boakandbailey.com/?p=581#comment-1342 Yes, you’re right. Any geek worth his or her salt who doesn’t already know about beer will see the ad; think “Hmm. What’s Porter?”; look it up on Wikipedia; and then, if they like the sound of it, bypass Michelob to go straight for something from a much more credible brewery…

]]> By: Tandleman http://boakandbailey.com/2008/05/marketing-beer-to-geeks/#comment-1341 Tandleman Fri, 16 May 2008 10:43:54 +0000 http://boakandbailey.com/?p=581#comment-1341 I thought when I read this you’d anagrammed the name of the magazine! Michelob are wasting their time!

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