Naughty adverts

Tandleman and Pete Brown have both written about the fact that the Advertising Standards Authority have upheld complaints against this advert for Courage bitter:

bom04267-havecourage-48-5191

But I can’t help but be reminded of the kerfuffle around this advert, from the same parent company, three years ago:

youngspool1

Given how clear the rules are about linking alcohol with increased attractiveness or confidence, these can’t be mistakes. I’ve seen the Courage ad more in the news today than I have in paid for advertising slots anywhere in the last few weeks. Contrived controversy = free publicity.

5 thoughts on “Naughty adverts”

Comments are closed.