Tandleman and Pete Brown have both written about the fact that the Advertising Standards Authority have upheld complaints against this advert for Courage bitter:
But I can’t help but be reminded of the kerfuffle around this advert, from the same parent company, three years ago:
Given how clear the rules are about linking alcohol with increased attractiveness or confidence, these can’t be mistakes. I’ve seen the Courage ad more in the news today than I have in paid for advertising slots anywhere in the last few weeks. Contrived controversy = free publicity.