Locale is the Campaign for Real Ale”s accreditation scheme for pubs which sell local beer. We think it’s a great idea.
It’s really made a difference in our local, the Nags Head, Walthamstow. A few weeks ago, two of the ale pumps on the bar (those for Mighty Oak Oscar Wilde Mild, from Essex, and Fuller’s London Pride) sprouted eye-catching Locale tags. People seemed to like the idea of drinking local beer and so sales of those beers apparently increased.
As a result, one of the other pumps has now been given over to an even more local beer: Brodie’s Red, brewed a 10 minute walk away, in the back room of another local pub.
It tasted great — better than in the William IV, I’m afraid to say — and we think signals the start of a beautiful friendship between Walthamstow’s best pub and its only brewery.