Comments on: No Nonsense is Nonsense

By: Martyn Cornell

Martyn Cornell — Wed, 25 Apr 2012 05:44:12 +0000

Yeah, but who (apart from the subs’ desk at The Sun) uses the word “boffin”?

By: Pete Brown

Pete Brown — Tue, 24 Apr 2012 14:21:11 +0000

I can’t stand the beer but I’d stick up for the marketing. What they do very cleverly is have their cake and eat it: I’m not saying I agree with the tasting notes (wot, no wet cardboard?) but by writing the above, they get the tasting notes across to people who care about them, and dismiss them for this who don’t. Their old TV ads used to be the same – they’d use lots of glitzy special effects to attract people’s attention, then take the piss out of those special effects and say they didn’t need them. Sorry, but it is quite clever in a way.

By: Knut Albert

Knut Albert — Tue, 24 Apr 2012 13:28:26 +0000

It’s when they use the word “character” in their marketing I feel the despair. Because that’s what they do right – removing all character.
I was in *Manchester about twenty years ago and had a few decent pints of Boddington’s. When I tried it last year, they had managed to remove anything remotely interesting from the beer. Quite an achievement.
They should re-brand it The skimmed milk of Manchester.

By: Barm

Barm — Tue, 24 Apr 2012 13:19:53 +0000

Yes, they are doing something right. Advertising a lot.

By: Carpe Zytha / Cooking Lager

Carpe Zytha / Cooking Lager — Tue, 24 Apr 2012 11:47:43 +0000

It’s the most popular ale brand in the country, they must be doing something right.

Maybe making a drink for drinkers rather than geeks is the answer to shifting lots of product. It works for macro lager.

By: Gareth

Gareth — Tue, 24 Apr 2012 09:00:36 +0000

Bill Hicks is usually appropriate for a perspective on ‘BS’ as our transatlantic cousins put it…

“Oh, you know what Bill’s doing, he’s going for that anti-marketing dollar. That’s a good market, he’s very smart.”

By: Phil

Phil — Tue, 24 Apr 2012 08:30:25 +0000

I have to confess I chuckled at the Newcastle Brown ad but would it make me buy the beer, errrr NO!

Both companies seem to be using an anti marketing campaign for their marketing. Clearly aimed at “old fashioned” folk who don’t really care about “that kind of thing”, which speaks volumes about the type of beer “they drink” don’t you think?