Hay-on-Wye is a small market town on the border between England and Wales famous for its thirty or so bookshops. Since the 1970s, those bookshops, and then the literary events they’ve attracted, have helped Hay prosper. Without them, it would receive a fraction of its current number of visitors.
We don’t think there’s quite an equivalent ‘beer town UK’, but Sheffield springs to mind as a possible contender.
It has more than its fair share of great pubs and breweries: we’ve found that, there more than any other UK city we’ve visited, an ordinary looking pub chosen at without prior research will turn out to be selling something we can get excited about.
Has anyone measured the impact on beer tourism on Sheffield’s economy? Has the City Council considered actively promoting Sheffield as a destination for beer lovers?
With a little work, it could it be Britain’s Beervana. As it is, anyone visiting the UK looking for good beer should certainly aim to spend a day or two there.
Let us know if there are other candidates we’ve missed. Burton, perhaps, has a greater entitlement.