Comments on: No Room for It’ll Do

By: Rod

Rod — Tue, 29 May 2012 08:55:42 +0000

The other justification that gets trotted out is that the skunkiness “flashes off” quickly, so it doesn’t matter……
So far as quoting brown glass as a quality issue is concerned – absolutely. The public will get it – when we do brewery tours at Meantime, we tell people about light strike and explain brown glass as a quality feature.

By: Bailey

Bailey — Tue, 29 May 2012 07:49:01 +0000

Broadfordbrewer — yes.

Jonny — the justification we always hear is that customers like it an only a certain percentage of people can even detect skunking. As we’re in that percentage, that’s quite an annoying argument! It’s a kind of arms race, though — if your competitor does it, your brown bottles in the supermarket suddenly look boring in comparison, so you’re compelled to follow suit. We need SIBA or someone to negotiate a disarmement treaty.

KHM — yes, that too!

Professor — see above — people (other than beer geeks) like the way it looks, apparently, but we agree, a return to brown bottles for quality purposes could easily be part of a campaign.

Craig — ah, yes, but the line between careful and fiddling is so fine…

By: Craig

Craig — Mon, 28 May 2012 23:26:47 +0000

I’m just the opposite, I find the less I fiddle with things the better the brew comes out.

By: profesor

profesor — Mon, 28 May 2012 17:29:11 +0000

On the clear bottle theme. I’ve never really understood Shepherd Neame using them. Also, it seems to me that these days the switch back from clear to dark bottles could easily be managed with a little advertising. After all, we’ll believe anything these days if they polish it up for us!

By: Kieran Haslett-Moore

Kieran Haslett-Moore — Mon, 28 May 2012 10:30:09 +0000

The market probibly came to associate light strike with the flavour of ‘propa newkey’

By: Jonny Mills

Jonny Mills — Mon, 28 May 2012 08:20:50 +0000

Use of clear flint bottles makes zero sense from a beer consistency standpoint (unless they’re using 100% delicious tetrahop). But if you look at the huge drop in sales when Newcastle Brown went briefly into amber bottles, you can see why they do it.

By: broadfordbrewer

broadfordbrewer — Mon, 28 May 2012 08:09:07 +0000

Word