When we find a beer we’re interested in or that excites us, and we decide to write about it, our first instinct is to link to more information on the brewery’s website.
Invariably, however, we find:
- little or no concrete information
- an interactive animated carousel, rolodex or merry-go-round of ‘Our Beers’
- hidden behind a ‘tell us your age’ pop-up.
What we’d like is simple: one static web-page for each of your beers with pictures, details of the recipe and process, and perhaps some choice quotes from the brewer behind it.
We’ll link to it, your Google ranking will improve, everyone will be happy.
Why would you not do this?