We wholeheartedly agree with Melissa Cole’s call for an end to sexist imagery in beer branding, but nonetheless take heart from how far we’ve come in the last forty years. Consider this, for example, from a full-page ad from Whitbread in the Daily Express in 1968.
We realise we’re addressing a limited audience.
Only the young, the the abstemious and the foreign tourist, at a guess.
For certainly our regulars need no help in getting familiar with our beers. Or our barmaids.
Though, on the face of it, the choice is just a little bewildering. On average, where you see the Whitbread sign, you can choose from twenty different beers.
Served by Britain’s most gorgeous barmaids. (We have annual beauty contests to keep the standard up.)
So now, with our little bit of chat about our beers, we’re also giving a few tips on how to chat-up our birds.
We’d hate to think some tourists come all the way to Britain and miss the most attractive scenery.