“I’ve just ordered a pint of that Lagu- Laga- La-goo-NYE-tas IPA. I’ve got no idea what it is! I wanted Adnams’ Bitter, really — that’s what I normally drink — but I panicked. I mean, you don’t come to a place like this and order Adnams’, do you?”
A young man explaining his choice of beer to friends at the Pelt Trader, City of London, last Friday.