GALLERY: British Lager Label for the Austro-Bavarian Lager Brewery, from between 1882 and 1886. Flyer for the tactically renamed Austro-Bavarian Lager Brewery, c.1895. (It is now DEFINITELY not German.) Advertisement for Barclay (Perkins) Lager, 1920s. 1937 advertisement for Barclay Perkins lager. Introducing Skol, 1960 — a premium beer for the young set. Tennent’s lager advertisement, 1978. Lager has been part of British beer culture since the 1880s but took a long time to really take off.