Last Friday in London I went out for a session with one of my oldest friends, someone I’ve known since we were both 11-years-old, and was frankly a bit startled when he ordered a pint of BrewDog Punk IPA.
The thing is, as long as we’ve been going to the pub together (about 20 years) I’ve known him as a Guinness drinker. He’d never touch cask-conditioned beer, AKA ‘real ale’ — his fall-back was always lager.
Now, it turns out he’s ditched Guinness and drinks kegged American-style IPA or, at a push, pale ale. (By the pint, by the way — he’s a big lad, my mate, quite capable of drinking ten pints without seeming much the worse for wear, and he likes that these beers are on the strong side, getting him pissed at about the same rate as a little Hobbit like me drinking bitter.)
It’s only one case, of course, but we reckon it says something about (a) the continuing decline in the status of Guinness as The Alternative Beer Brand; (b) the rise of aromatic hoppy beer as a mainstream product and (c) the increasing availability of kegged PA/IPA in non-specialist pubs.
Whether this is good news probably depends on whether you hate Guinness or BrewDog more.