This 130-page hardback was written by Tony White of Evening Standard Pub Guide fame and acts as an interesting companion piece to Peggy Mullis’s similar how-to guide.
The style is breezy and fairly witty — think Len Deighton — but is a product of its time: it is addressed entirely to men, women are a problem to be dealt with, and the language around race might shock some modern readers.
The book opens with the now customary attempt to put off wide-eyed idealists by shattering their ‘pipe-dream’. This also provides a helpful glimpse into the Ideal Pub as it was viewed 1969:
You are the genial landlord of a small timbered country inn where the warm August sun is miraculously reflected in the burnished horse-brasses and marmalade pans… There you are, your elbows propped on the scrubbed wood counter, swapping war stories with the quality in the Saloon and gentle bawdry with the locals in the Public, pausing now and again to draw a pint of amber-coloured bitter into a pewter tankard… At your side, your devoted lady wife… serenely dispenses, with a pair of white plastic tongs, plump, smoking, home-made pasties… Somewhere in the not-so-far-off distance can be heard the clonk of leather on willow.
White’s next question is a good one: given the difficulty of running a pub in reality, why does anyone bother? He finds several reasons the most interesting of which is the idea that being a publican is one of few careers you can start later in life — a thought which still finds an echo in the words of Micropub guru Martyn Hillier almost 50 years on.