A while ago, we thought aloud about whether there was anyone talking or writing about beer with anything like the ability of Jamie Oliver or Delia Smith to mention a product and immediately cause it to sell out across the country.
Back in 2011, we joined Twitter because we were frustrated by the BBC’s blank refusal to mention beer in any substantial way on its flagship weekend cookery show Saturday Kitchen and wanted to join in a campaign to encourage them to reconsider. It didn’t really work.
In recent months, however, without much fanfare, Channel 4’s Sunday Brunch (another show following much the same template of light chat around a cooker) has done what we all wanted and made beer a semi-regular feature, with Ms. Warman as their in-house expert.
“[The inn] had been entirely renovated and refitted in modern style since Jude’s residence here… Tinker Taylor drank off his glass and departed, saying it was too stylish a place now for him to feel at home in unless he was drunker than he had money to be just then… The bar had been gutted and newly arranged throughout, mahogany fixtures having taken the place of the old painted ones, while at the back of the standing-space there were stuffed sofa-benches. The room was divided into compartments in the approved manner, between which were screens of ground glass in mahogany framing, to prevent topers in one compartment being put to the blush by the recognitions of those in the next. On the inside of the counter two barmaids leant over the white-handled beer-engines, and the row of little silvered taps inside, dripping into a pewter trough… At the back of the barmaids rose bevel-edged mirrors, with glass shelves running along their front, on which stood precious liquids that Jude did not know the name of, in bottles of topaz, sapphire, ruby and amethyst.”
From Bayerischer Rundfunk, a short report (1 min) on IPA, the ‘Neues Trendbier’, which is worth watching for the shots (from 30 seconds in) of veteran German beer drinkers reacting with disgust at the aroma and flavour. (In German, but you’ll get the gist…)
Arabella said she would like some tea, and they entered an inn of an inferior class… They sat and looked round the room, and at the picture of Samson and Delilah which hung on the wall, and at the circular beer-stains on the table, and at the spittoons underfoot filled with sawdust. The whole aspect of the scene had that depressing effect on Jude which few places can produce like a tap-room on a Sunday evening when the setting sun is slanting in, and no liquor is going, and the unfortunate wayfarer finds himself with no other haven of rest.