From Bayerischer Rundfunk, a short report (1 min) on IPA, the ‘Neues Trendbier’, which is worth watching for the shots (from 30 seconds in) of veteran German beer drinkers reacting with disgust at the aroma and flavour. (In German, but you’ll get the gist…)
“Roy Bean gave cold-blooded killers, cattle rustlers, and horse thieves no mercy. ‘Court’s in session,’ he would announce, and then delivered his sentence without pausing: ‘To be hanged by the neck until dead.’ As each trial ended, he would serve up cold beer all around; his courtroom was also his saloon.”
We wouldn’t normally share contrived wannabe-viral videos from breweries, especially big ones — someone, somewhere will be counting this, with glee, as ‘engagement’ — but as it’s a rare case of us getting a prediction right (item 5), we felt compelled.
What are they saying here? That the product is actually pretty inoffensive and more culturally significant than people give credit for (probably true) and that, more importantly, most of us bullshitters can’t really tell the difference anyway (maybe somewhat true).
‘Some time ago,’ begins S. H. Evershed’s account of his travels, ‘I was commissioned by a gentleman who had bought a small brewery in Belgium to fit up the brewery with the necessary plant’.
You might recognise the name Evershed from old labels for Marston’s of Burton-upon-Trent. Evershed was a brewery taken over by Marston’s in 1905 and there were two generations of men called Sydney Herbert Evershed, father and son. We can’t be quite sure which of them is responsible for this account but our guess is that it was the Sydney Herbert the younger, born in 1886, who would have been in his thirties in 1924, and later, as MD of the company, went on to introduce Marston’s Pedigree, in 1952.
This detailed account of his Belgian jaunt appeared in the May 1924 edition of the Journal of the Operative Brewers’ Guild, an organisation based in the north of England which eventually became part of the IBD. The journal was written by brewers, for brewers, and generally explored minute practical details of the brewing process, including what to feed horses for the maximum efficiency, and the price of Isinglass on the world market.
The Belgian’s motive was simply to ‘brew under English conditions in order to get inside the Belgian tariff wall’ — that is, to provide English-style beer to Belgians who were thirsting for it without paying high import duties intended to keep out German goods in the post-war reconstruction phase. (Think of Boston Lager being brewed at Shepherd Neame.)
I found the brewery premises in excellent state — beautifully constructed — on the tower system — with tiled floors on every storey… Almost all the windows were broken, and half the roof tiles were off, while every particle of brass or copper had been removed by the Germans, including the copper, with its dome, mash tun taps and pipes, refrigerator, and every bearing form the shafting and boiler house fittings.