We went to see Knocked Up last night. We liked it, tut this isn’t a film review site — you don’t care what we thought about the movie. You want to know what the beer angle is.
Well, this is surely the first and only film to signal a character’s hipness by having him chug Sierra Nevada Pale Ale throughout.
Paul Rudd‘s character, Pete, spends one scene knocking back SNPA from the bottle like that mock product placement slot for Pepsi in Wayne’s World. Later on, its possible to see where his character has been by the trail of small brown bottles with lime green labels littering the flat surfaces in his house.
Does the fact that we even noticed this mean we’ve crossed some kind of line into obsession…?



