“These Soho dinners are excellently cooked and very cheap. Only the wine is dearer in England than in France. There you can get a carafon for a few pence, and good it is. But here the cheapest half-bottle is tenpence, and often disappointing. The wise drink beer. It is Charles Godfrey Leland who, in his jovial scrap of autobiography, ascribes all the vigour and jolly energy of his life to the strengthening effects of Brobdingnagian draughts of lager beer drunk under the tuition of the German student. It is good companionable stuff, and a tankard of it costs only sixpence, or less.”
Footage (mostly) from 1910 of the brand new Humbser Brewery in Fürth, near Nuremberg, with a rather unnecessary voice-over.
PS. We’re not sure of the ethics of embedding this one — obviously ripped from Bavarian TV, but we’re assuming that’s a problem for YouTube and, anyway, it’s mostly made up of what must now be public domain footage.
We have culled these advertisements from two editions of the Hamburg American Line (aka Hapag Lloyd) guide to Europe from 1896 and 1900. The former is available through Archive.org while the latter (stinky and falling apart) is in our own collection.
(When did you last see a hotel using its beer offer as selling point?)
Over-thinking beer, pubs and the meaning of craft since 2007