Maybe it ought to be the beer that gave us the most profoundly thrilling single experience — the one that literally made us giggle with excitement and joy — even if subsequent experiences of the same beer were less euphoric?
Or how about our main squeeze — the draught beer of which we’ve drunk (quick calculation) more than 200 pints between us since January? (Flippin’ ‘eck — £700!) We must quite like that.
Then again, perhaps we should compensate for the kinds of biases which skew results on rating websites, to avoid more subtle, unassuming beers being overlooked — ones that are technically proficient, or good for their style, but totally boring in the grand scheme of things.
There are breweries out there trying really hard with limited funding, facilities and distribution — do we try to take into account ambition and intention? Indie Beer of the Year?
We could narrow the field by choosing a beer that’s new for 2014 (imagine if The Godfather just kept winning the Best Picture Oscar every year!) or perhaps even, given our interest in culture and history, the beer which best sums up 2014.
Mostly, we’re just pleased to have something else to over-think.
Once a month, twenty-somethings Andy and Greg pick a bit of London and visit every pub there — every pub. They generally get drunk, flirt, make friends, fear for their lives, and then miss their bus or tube home.
Pubman goes to pubs, mostly in London, and says what he reckons about them without even a dab of gilding on the lily: ‘It is a fairly normal little grubby touristy pub. Grubby is a compliment in Pub Odyssey world…’
Adam walks and drinks and walks and drinks. His long posts are full fresh air, verdant fields, and well-earned pints of beer in Scottish country pubs. It a close to being on holiday as you can get at your desk.
He’s been a bit less prolific of late but his reports from the front line of the war on sobriety in pubs in the Sheffield area are always entertaining: ‘We finished our trip at the Duck and Drake, where we stood at the packed bar to hear a band finish playing, supping beers that I have forgotten to record, but which were, I assume very nice – as was the food, which may have been a pie, I genuinely don’t know, however!’
This isn’t just ten million badly spent… The deck in the UK is stacked against beer advertisers. Stacked heavily. The Advertising Standards Agency makes a point to say that the UK has some of the strictest alcohol advertising rulesin the world…