Category Archives: design

Vaguely tasteful St George's Day brand

Pump clip for Slain, a brown ale from Station House

Slain from the Station House Brewery in Frodsham, Cheshire, is actually pretty nicely branded for a St George’s Day cash-in.

It was so restrained compared to the other beers on the bar (British Bulldog and Old Enoch Powell) that it took me a while to ‘get it’.

As for the beer, I think it’s the only example of what those who are into beer styles would call a ‘northern brown ale’  I’ve ever had on draught. It wasn’t fantastic, but it certainly made a change.

Grain Brewery — good beer, great branding

lrg_logo.gifGrain Brewery are riding the zeitgeist with their packaging — they’ve come up with a label design which makes their delicious porter look like some kind of health food.

They’ve cleverly chosen to remind people of what’s actually in the beer. If you’ve brewed yourself, you’ll know how nice the grain smells when it goes into the tun. That’s what this branding makes me think of.

That’s presumably why our local free-range, organic, fair-trade deli is stocking a good chunk of their range.

So far, we’ve only tried the porter. It smells like espresso and tastes sour and fruity. The head lasted all the way to bottom of the glass. It’s fortified with port and bottle-conditioned, so was anything but dull. These are qualities we like in a beer.

We’ll be trying the others soon!

Bailey

Dimple Glasses

dimple.jpgIn yesterday’s post, what I didn’t mention was that the Old Monk is serving its real ale in old fashioned handled dimple glasses. I gather that a couple of would-be trendy pubs in the Islington area have started to do the same thing.

This is an interesting affectation which seems designed to appeal simultaneously to the old school beer fan and the retro-ironic hipster. I suspect we’re going to see a lot more of it about.

I gather the reason for their demise was that they were relatively expensive to make, prone to breaking, and hard to stack. Those arguments hardly hold up now that fans of German wheat beers or Belgian obscurities are getting their favourite tipples served in ever-more elaborately shaped and printed glasses, some of them a foot tall, others as delicate as egg shells.

Mild in particular tastes a little bit nicer out of a dimple — well, it does to me, anyway, because that’s how my grandad used to drink it. Let’s hope that by May, when every decent pub in the land will have a mild on, the dimple has made its triumphant comeback everywhere.

Picture from h-e-d.co.uk, who also sell dimples if you fancy a few to use at home.

Bailey