A while ago, I wondered why more local breweries didn’t advertise by the sides of railway lines, like they do in Germany. One reason we came up with was that local councils wouldn’t want to be seen to promote booze or boozing.
Well, Breckland council have no such worries — earlier this year, they joined forces with the Iceni Brewery to come up with a special beer to welcome home local troops who’d been fighting in Afghanistan.
It’s not clear whether the council actually subsidised the brewing of this special batch of beer, but they’re certainly not shying away from being associated with and promoting a popular, successful local brewery.
I don’t know about you, but nothing about this makes me think (Daily Mail voice): “NOW LOCAL COUNCIL BACKS BINGEING”.
More councils should be backing, subsidising and promoting local their local breweries. They should be proud of them like Breckland Council is of Iceni.
Fascinating article on the Beeb about attempts to introduce real ale to India (again).
See here for more.
The Independent’s list of the 50 best beers in the UK included one brewed for Lord Brocket.
Lord Brocket is an old Etonian who is (just about) famous for (a) having been in prison and (b) appearing on the appalling reality show “I’m a Celebrity, Get Me Out of Here!”
He now has a side-line selling Brocket’s Bacon, Brocket’s Bangers and so on.
I wonder which marketing genius thought that having a minor celebrity mugging on the label would make people want to drink Brocket’s Beer? I mean, the beer itself might be perfectly nice, but, well, just look at him! He’s grinning like a maniac and wearing a tweed jacket. We should probably be grateful he hasn’t got his thumbs up, I suppose.
Still, it could be worse. At least no-one is expecting us to buy Jeffrey Archer IPA or Jonathan Aitken Stout. Not yet, anyway.
Today’s Independent has an article on the 50 best beers available in the UK.Â It’s a surprisingly decent piece, although a couple of the choices are a bit odd (as you’d expect). Estrella Damm…? Marks and Spencer’s Italian lager!? And Badger bloody Golden Glory, which I think is disgusting.
I was pleased to see the CO-OP’s Strong Ale in the list. It’s a guilty pleasure of mine: full of dodgy caramel, clear bottle, pasteurised, filtered. But it’s very tasty anyway — sweet and malty, somewhat like a strong mild.
Their number one? St Peter’s IPA, which I’ve never had. I’ll have to get my hands on some and give it a go.
It’s early days yet, but research from the Publican magazine and soft drinks company Britvic suggests that three quarters of pubs are happy with the smoking ban which kicked in the UK in July. They’re selling more food and more soft drinks — there are more kids and pregnant women going to the pub.
I know I’ve certainly found pubs more pleasant in the last few months, and it’s been nice to get friends out who would normally avoid the pub because of the smoke because they’re asthmatic, pregnant, or just don’t like it. For me, at least, the atmosphere of most pubs has got better in part because I’ve got better company.
The article says that the winter will be the real test of the ban, when people are faced with the prospect of standing out in the rain, snow or frost to smoke. I’ll be interested to see how this goes, but my guess is that it will work out OK for pubs. After all, the lure of a cigarette is surely nothing compared to the lure of booze.