This advertisement for Courage Best from 1979 does the rounds fairly frequently and it’s obvious why: authentic period cinematography, a catchy tune based on a hit single, and a brilliant statement of ‘brand identity’. Thirty-five years later, with extra layers of retro-nostalgic charm, it’s surely due a revival by the current brand-owners.
We use the description ‘draught’ beer to include any beer which is supplied to the retailer in bulk containers and drawn to order in the pub for each customer. All the large brewers and many smaller ones now brew a kind of draught beer which has become known as ‘keg’ beer. Although the word ‘draught’ is sometimes used to distinguish traditional draught from keg beer, for the purposes of this report we call the former ‘cask’ beer. [B&B’s emphasis.]