News, Nuggets & Longreads 24 June 2017: Markets, Marketing, Manchester

Here’s all the beer- and pub-related reading that’s entertained, educated or amused us in the last seven days, from football lagers to Mancunian tap-rooms.

Every now and then the Guardian does a really great piece on pubs and this week it’s Jessica Furseth on the endangered sub-species of market pubs — long a staple of Quirky London writing with their perverse opening hours and lingering earthiness in an ever glossier city.

Walk into a pub at 7am and you’ll meet construction workers, police, nurses and paramedics, people from the media industry and other office workers. Giulia Barbos, who tends bar at the Fox and Anchor [in London], says the rising price of a stout and full English has meant the crowds have moved from market workers towards office workers, who might have a bit more money to spend. ‘Now, people sometimes come in just to have breakfast,’ she says.


Red Devil Lager
SOURCE: Latas Futebol Clube

For Vice Sports Ryan Herman has unearthed the story of how several English football clubs attempted to launch their own lagers in the 1980s only to face a tabloid backlash:

On 1 December 1987, Manchester United held a launch party for Red Devil Lager at Old Trafford. Members of a team famed for its drinking culture, including Kevin Moran, Norman Whiteside and Paul McGrath, turned up alongside a collection of celebrities ‘du jour’… Indeed no party at that time and in that venue would have been complete without Coronation Street stars Michael Le Vell (aka Kevin Webster), Kevin Kennedy (Curly Watts) and Nigel Pivarro (Terry Duckworth)… What could possibly go wrong?

(Via @JimbaudTurner)

If you found this interesting then note that the site from which we took the picture, Latas Futebol Clubeis run by a collector of football-club-branded beer packaging. It’s in Portugese but easy enough to navigate.


The Black Jack tap room.

It’s Manchester Beer Week (23/06-02/07) and a couple of posts from Mancunian bloggers caught our eye. First, from Kaleigh, there comes a useful guide to the city’s brewery taprooms which looks worth bookmarking for future reference. ‘If I find myself in Manchester city centre on a Saturday, I generally end up in a brewery’, she says, which we know to be true from following her on Twitter.

Secondly, there’s a bit of PR from the event organisers. We normally shrug at press releases but this has some interesting numbers based on commissioned research:

The Manchester Beer Audit 2017 found 411 different cask ales on sale in venues throughout the Manchester City Council area, beating nearest rival Sheffield, which boasted 385 beers in its last survey, as well as Nottingham (334), York (281), Norwich (254), Derby (213), and Leeds (211)… The survey also confirmed that Manchester is leading other cities in kegged “craft” beers too, with 234 different beers on sale throughout the city, an increase in variety that has been sparked by the recent boom in craft brewing.

This was prompted, we assume, by similar claims made by Sheffield last year and greeted with some consternation by Leodensians, Mancunians, Londoners… In other words, a pissing match has commenced. Instinctively we groan at this — ‘My city’s better than your city’ is a tedious, more or less unwinnable argument — but, actually, a bit of competition probably won’t do any harm, and certainly generates attention.


Charles from Ards Brewing.

We’re always nagging people to write about smaller, less well-known, basically shy breweries, which is why we pounced on this piece by the Dirty Hallion. It profiles the the Ards Brewing Company of Northern Ireland which ‘has no website for… and a very limited social media presence’. We’d certainly never heard of it. There’s not much drama here but the origin story is interestingly typical and refreshingly free from Grand Passions:

Charles… was a successful architect but like many people involved in the construction industry, myself included, the recession forced a career change… A friend actually suggested brewing and despite no real experience in brewing, he was interested. The same friend taught him the basics and that was it, he was hooked. Shortly after he bought the equipment and started homebrewing. From there he expanded and built the brewery he now uses.

(This was actually posted last week but we only spotted it on Sunday.)


BrewDog Beers on a shelf.

Freshness continues to be the hot topic among antipodean commentators. This week Luke Robertson at Ale of a Time asks a fundamental question: is the long shelf-life demanded by the industrial beer distribution model fundamentally at odds with exciting, zingy beer? Well, that’s our reading, but here’s a bit of what he actually says:

The distribution model and marketplace for beer simply isn’t designed for volatile IPAs or unpasteurized lagers. The history of this model is all tied into pasteurization and refrigeration. While refrigeration is still just as important, pasteurization is a dirty word amongst small brewers. When sending your beer out of the brewery you can almost guarantee that your beer is going to end up old, and probably on a warm shelf.


Painting of a bearded Victorian.
William Everard

Only a few weeks after Charles Wells announced that it was selling its brewing operation and most brands to Marston’s comes another jolt: Everard’s of Leicester is handing off production of its beer to Robinson’s and Joule’s. You won’t find many beer geeks — even the traditionalists — with a lot of gushing kind words for Everard’s beer but this is nonetheless another worrying development in the health of Britain’s family brewing tradition. (Via @robsterowski.)


And, finally, here’s a thought-provoking Tweet from Joe Stange which is of course a generalisation and a simplification but…

First Contact

Adapted from ‘The George at Cley’ by Dun.can from Flickr under Creative Commons.

A glamorous, terrifying whirl of light, lushness and noise — that’s my earliest memory of The Pub.

I was about seven or eight and on a family holiday in Cley next the Sea, Norfolk. We usually stayed in slightly scary bed-and-breakfasts (out by ten and don’t come back until tea time) but that year, for some reason, we were in the George Hotel. My memories are of gorgeously deep red carpets and a baronial fireplace whose scale and richness are probably being exaggerated in the data recall process.

The moment I recall most vividly, the instance when my crush on The Pub was formed, is from after dark. I’d been put to bed and told to stay there with a warning: under no circumstances was I to come down to the public bar. But I needed something, in the way only small children can need something, and so I had to go down to where I could hear everyone laughing and having fun without me.

I was awed by the experience. Everything was sparkling and everyone was aglow, including my parents, surrounded by friends and gently, sociably tipsy, in the midst of a crowd of merry strangers.

The illusion was shattered when they spotted me and, in a half-panic, bundled me back upstairs with a telling off, but it was too late.

I’d seen where adults went to play, and I liked it, and thirty years on, I still do.

QUICK Q&A: Which Was the First Wetherspoon Pub in the Good Beer Guide?

Questions & Answers -- 1906 magazine header graphic.

A week or so ago David Martin asked: ‘Rumour has it that Wetherspoons Milton Keynes was the first JDW pub to get in the GBG. Any idea if this is fact?’

We pretty quickly established that this couldn’t be true — beer and pub people are terrible for inventing and embellishing this kind of lore, unfortunately. But we couldn’t rest until we’d answered the implied supplementary question: which was the first Wetherspoon’s pub to make it into CAMRA’s annual Good Beer Guide?

There was no way to answer this other than ploughing through old copies with a list of early Wetherspoon pub names at hand. That, in itself, is harder to come by than you might think: there’s no official master-list with dates and many are no longer owned by JDW.

But we think we’ve got there, thanks in part, once again, to the wonderful pubology.co.uk. The first Wetherspoon pub in the GBG was, we can say with some certainty, Dick’s Bar at 61 Tottenham Lane, London N8, which made the edition for 1983.

We can be sure because in 1982 when this volume of the GBG was compiled there were only three Wetherspoon pubs: the original Marler’s/Martin’s/Wetherspoon in Crouch End (1979); this one, Dick’s Bar (1981); and J.J. Moons on Landseer Road, Holloway (1982). This is from November 1982, about when the GBG for 1983 would have been wrapping up to go to print ready for a launch in February:

Advert from the London Drinker, 1982.
SOURCE: The London Drinker, November 1982, via West Middlesex CAMRA.

So, that was a lot of work for a whole heap of Who Cares? but at least that itch is scratched. It’s interesting, we suppose, that it happened this early.

Obligatory pre-emptive plug: there’s a chapter given over to the history of the J.D. Wetherspoon chain and the rise of the superpub in our forthcoming book 20th Century pub: from beerhouse to booze bunker. Watch this space and all that.

The Most Important British Craft Beers?

British beer bottle cap.

In response to an article listing ‘The 25 Most Important American Craft Beers’ Michael Lally at Bush Craft Beer has challenged his readers to think about what might be on a Brit-centric version of that list:

I think we can define ‘craft’ relatively loosely and ‘important’ in a similar way to our US colleagues: It’s one that either changed consumer tastes or how breweries approach making beer. There are a few obvious ones: Punk IPA by Brewdog, Jaipur by Thornbridge, ESB by Fullers.

There’s a survey you can respond to including space to make your own suggestions but here’s some food for thought from us.

1. Traquair House Ale (1965)

Arguably the very first ‘microbrewery’ was Traquair House which commenced production in 1965. It demonstrated that it was possible for small breweries to be opened despite prevailing industry trends, and also that small independent breweries could often do more interesting things than their bitter- and lager-focused Big Six peers — this beer was (and is) at a hefty ABV and very rich.

2. Litchborough Bitter (1974)

Another brewery with a strong claim to being the first microbrewery was Bill Urquhart’s Litchborough based in the village of that name near Northampton. The beer itself doesn’t seem to have been especially exciting but the business model, and Mr Urquhart’s mentoring/consultancy, directly inspired the microbrewery boom that followed.

Continue reading “The Most Important British Craft Beers?”

Michael Jackson’s Writing for CAMRA 1977-1988

Like 80 per cent of those who write about beer in anything like a professional capacity, we’ve been commissioned to write a substantial piece about Michael ‘The Beer Hunter’ Jackson as the tenth anniversary of his death approaches.

As part of that, we’ve been exchanging emails with Alan ‘A Good Beer Blog’ McLeod who is a noted Jackson sceptic. He habitually questions whether Mr Jackson’s influence was as great as the consensus would have it, and whether other influential writers (Richard Boston, Dave Line) aren’t being short-changed by Jackson’s elevation.

One specific question he put to us was this: what exactly was Jackson writing between the World Guide to Beer in 1977 and the next item on his Wikipedia bibliography, a 1986 pocket guide to beer? How could he be so influential with one book every ten years?

One answer is that that really is only a selected bibliography — we have a copy, for example, of the 1982 Pocket Guide to Beer, which is the one veteran brewers we have spoken to carried with them as they explored Europe and the US in the 1980s, and there were paperback reprints/revisions of the World Guide too.

But, as is often the case, Alan’s niggling has highlighted a real issue: the lack of a comprehensive list of Michael Jackson’s writing for magazines and newspapers which, of course, is ephemeral by nature.

For the sake of the collective brain, and also because it’s useful for our article, we agreed to make a start on a list of material published in the UK. We’ve started with the monthly column he wrote for CAMRA, a filleting of which is reproduced below with notes on the content of each article.

If you see anything there that might help with your research drop us an email (contact@boakandbailey.com) and we’ll be happy to provide more information.

The harder job, now, is tracking down the material he wrote for the national press in the same period. We have searched The Times and Guardian archives but if you have clippings, or perhaps have access to the Sunday Times archive online through your local library service, we’d welcome any tips.

Continue reading “Michael Jackson’s Writing for CAMRA 1977-1988”