Like many others, I watched the Beer Hunter series when it was freely available on YouTube or Vimeo, with Dutch subtitles, about six years ago, and I loved it. It fitted in perfectly with where I was on my ‘beer journey’, after moving to Leeds from Plymouth and finding North Bar. I think I found it online after watching all the available Zak Avery video blogs about classic beers.
It’s probably best I don’t go into where I finally sourced copies of the six Beer Hunter episodes, but since then I can’t fault Channel Four for being so open and willing to let us use these episodes for the events. I needed the expertise of the Leeds Bicycle Film Club (who put on cinema events at The Reliance) to contact the right people and ask the right questions but all Channel Four want is a credit for them and the production company (Hawkshead Ltd) to be visible at the events.
It’s Sheffield Beer Week this week (14-22 March) which got us thinking about beer weeks in general — where did they come from, what are they for, and where are they going?
In the UK arguably the original beer week is Norwich City of Ale, which first took place in May 2011. It involves mini-festivals in pubs across the city featuring breweries from the region, and special events designed to create a buzz such as tasters of beer being given out in the street. It was the brain-child of lecturer Dawn Leeder and publican Phil Cutter, AKA ‘Murderers Phil’. As Dawn Leeder recalls there was no particular inspiration except perhaps, obliquely, Munich’s Oktoberfest. Its launch was covered by an enthusiastic Roger Protz in this article for Beer Pages which concludes with a call to action:
It’s an initiative that could and should be taken up other towns and cities in Britain with a good range of pubs, craft breweries and a public transport network. Nottingham and Sheffield, with their tram systems, spring to mind.
Glasgow’s beer week first ran in 2011. It was inspired equally by US beer weeks and by the Glasgow Beer and Pub Project organised by Eric Steen in 2010, a six-week arts and culture event which culminated with a home-brewing event in a pop-up pub. Glasgow Beer Week co-organiser Robbie Pickering recalls some of the difficulties faced by amateur volunteers:
We had our disasters, like the time we managed to schedule a meet-the-brewer in a pub where a live band was playing on the same night. I am very lucky that brewer still speaks to me. I am still proud of some of the events we put on even if hardly anyone came to them. We did the first beer and cheese tasting in Glasgow and the first UK screening of the US Michael Jackson documentary, and got Ron Pattinson over to speak about British lager together with people from the Scottish Brewing Archive Association. And I have a lifetime’s supply of beautiful letterpress beer mats with a spelling error.
It ran for three years the last being in 2013:
I think GBW collapsed in the end because of lack of interest. After the first year most of the other people involved had moved away and I was left running around on my own… I announced the dates for 2014 before deciding not to go ahead with it. Nobody ever asked what had happened to it which kind of suggests it was the right decision.
From our distant vantage point it also seemed to bring to a head tensions in Glasgow’s beer community with expressions of ill-feeling still being expressed via social media three years later.
Robbie Pickering sees some positives in it, however: the kinds of events that the Beer Week was built around now occur organically and frequently in Glasgow negating the need for a special event.
In 2012, the Campaign for Real Ale (CAMRA) ran a London City of Beer celebration piggybacking on the surge in visitors to the capital during the Olympic Games. But it was two months long, not a week, and didn’t turn into an annual event.
The next British city to get a beer week proper was Bristol. It launched in October 2013 when, having bubbled under as a beer destination for a few years beforehand, the city was just on the cusp of a boom in specialist bars and breweries. The initial idea came from Lee Williams who was born in Bristol but lived in the US for ten years where he ran a blog, Hoptopia, and wrote a guidebook called Beer Lover’s Colorado. When he returned to Bristol to work in the beer industry he brought with him experience of several US beer weeks and suggested the idea of running something similar to a friend and fellow beer blogger, Stephen Powell.
Bristol Beer Week featured more mini-festivals, talks, tastings and special one-off beers brewed in collaboration with beer writers who duly plugged the event.