Ten Years

Ringo Starr's Sentimental Journey album.

Well, there you go: we made it to ten years.

To mark the occasion we’ve relaunched the page where we list some highlights from the blog — just twelve posts this time, all things of which we’re particularly proud, or at least fond. Do have a look, especially if you’re a new follower-reader.

Newsletter subscribers will know a bit more about the ups and downs that have got us here so we won’t go over that again but thanks to everyone for reading, commenting, encouraging and sharing over the years.

Second decade, here we come.

The Best Beer Reading of 2016, Sez Us

This is a purely subjective list of the most illuminating, amusing or interesting beer- and pub-related blog posts and articles from the last 12 months, all of which we shared in our weekly news round-ups.

Before we get to the links, though, here’s a bit of state-of-the-nation reflection.

First, it’s hard for us to agree that beer writing is dead, past its best, or otherwise in trouble. (As per Alan McLeod, here.) Seriously, if you think 2008 was a golden age for beer blogging, go and read some beer blog posts from 2008 (not ours, please, we beg you) and clear your head. (Alan is right, though — there was more chat back then.)

Today, there are lots of beer blogs, many of them turning out pieces that, with barely an edit, could happily appear in print alongside the work of professional journalists.

Bloggers are challenging themselves, seeking out first hand information, interviewing brewers, raiding libraries and archives, and taking some lovely photographs as they go about it.

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That’s Not A Story Pt 2: Doom vs. Triumph

Stories about beer, especially in the mainstream press, often seem to follow one of two templates: collapse and defeat, or resurgence and triumph. But the truth is often somewhere in between.

We were going to say ‘Boringly, the truth is often somewhere in between’ but then we thought, hold on — it’s not as boring as the default positions of Oh Woe! or Yay, Awesome! trotted out time after time, seemingly on auto-pilot.

In the article we’ve just written about mild for All About Beer we touch upon this tendency because mild has been the subject of many overly-optimistic MILD IS BACK! articles over the years. They’re expressions of wishful thinking, or propaganda, or a bit of both. Our argument is essentially that mild is in the process of becoming, like Gose or Berliner Weisse, a local curiosity — not extinct, just rare, a base for experimentation, and of more interest to we nerds than to drinkers in the real world.

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The Best of B&B in 2015

These end-of-year round-up posts are a combination of therapy, house-keeping and ‘ICYMI’ trumpet blowing.

ICYMI, as you probably know, stands for ‘in case you missed it’ and we’ve previously suggested is synonymous with BIDGEAFT — Because It Didn’t Get Enough Attention First Time.

Trumpet instructions.

The Best, Sez Us…

These are the posts from 2015 of which we’re proudest, whether anyone read them or not.

→ Proper Job IPA: Cornwall via Oregon — How St Austell’s Roger Ryman was inspired by an American beer to brew one of the UK’s earliest strong, citrusy IPAs. (15 January.)

→ Williams Bros: Craft Before It Was a Thing — A story omitted from Brew Britannia given the standalone treatment for a round of #BeeryLongreads. (28 February.)

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How to Beer Blog

We’ve been blogging since 2007 and this post summarises what we’ve learned in that time.

We got the nerve to write it after asking subscribers to our email newsletter if they thought it was a good idea, and after our online communication award from the British Guild of Beer Writers in 2014.

If you’re thinking of starting a beer blog, reviving an old one, or are struggling to keep one going, we hope you’ll find it useful.

Leaving the Shire.

Starting Out

This is how we’d go about starting a beer blog from scratch today.

  1. Lay solid foundations. Write 5-10 good posts on a range of subjects in your area of interest of 200-800 words each, posting at least once a week. Hardly anyone will be reading them but it doesn’t matter – you’ll be finding a voice, getting into the groove, learning your blogging software, and preparing for the next stage. (And if you can’t manage five posts, then maybe blogging isn’t for you.) Don’t make your first post ‘So, I’ve decided to start a blog! Let’s hope this goes well!’ Just plunge in with proper content.
  1. Get a Twitter account and/or Facebook page. Include the term ‘beer blogger’ and a link to your blog (lots of people, oddly, don’t do this) in your bio. Then follow/like other beer bloggers. Hopefully, they’ll do what we do and check out your link, where they’ll find a month or two’s worth of decent content which suggests you’re worth keeping an eye on. By all means follow the big ones like Pete Brown – he’s always interesting – but you might get a more immediate response from others who are at a similar stage in the process to you. Don’t mither people: ‘I’ve just started a blog – please take a look and Retweet!’

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