The Wirral is not Enough

Mike McGuigan with some hops from the North West of England.A little while back, Mike McGuigan, the owner and head brewer of the Wirral’s Betwixt Brewing Company, dropped in to comment on this post. We were intrigued by his business model and we took the opportunity to ask him a few questions.

B&B: Firstly, a selfish one — when and where might we be able to get your beers down here in London? Any festivals coming up? Or should we get off our arses and come up to the North West?

We currently work as a ‘cuckoo brewery’ – using spare capacity at a decent local micro — Northern Brewing, Cheshire. The economics of this mean we currently don’t sell much beer in cask at all (instead mainly selling bottled beer at local farmers’ markets).

We’re in the process of setting up our own brewery on the Wirral and, once up and running, we plan to sell a lot more cask beer. However, as a small company, with a limited number of casks and a wish to concentrate largely on local sales, it means that I’m afraid we probably won’t be sending a lot of beer around the country.

We are look into dealing with selected wholesalers (those who will look after our beer, pay us fairly promptly for our and beer and return our empty casks in reasonable time!) so we might indeed occasionally pop up in a pub near you.

That said, if any of you fine folks do make it up here, you will be welcomed with free tastings at any of the farmers’ markets we attend! – see our website for more info. And don’t forget all of the other delights that Merseyside has to offer during this Capital of Culture year.

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