Guinness in London, 1965

Which London pub was the best place for a pint of Guinness in London in the 1960s? None of them, really, according to Gerard Fay.

His article ‘My Goodness…’ collected in The Compleat Imbiber Vol. 8, published in 1965 and edited by Cyril Ray, is another source of information on a subject we’ve been circling round and prodding at for a couple of years now: Irish pubs before ‘Irish Pubs’ and the high status of Guinness before Guinness®. There have been a few blog posts here, a substantial article at All About Beer, and there’s also a bit on this in the upcoming book, 20th Century Pub. (Although we cut a lot from that section in the final edit.) But it’s always good to have new nuggets of information.

Fay was London editor of the Guardian until 1966 and died in 1969 at the age of 55. Their obituary for him is weirdly vague about his origins (‘of Irish stock with strong Lancashire connections’) but he seems to have spent most of his childhood in Dublin and certainly described himself as a ‘Dublin boy’. As a Fleet Street diehard he worked in the vicinity of some of the best-known Irish pubs in London and here’s what he had to say about them:

There were once three Mooneys near each other in London — Holborn, Fleet Street and, to fortify the walker’s spirits between the two, Fetter Lane. Before the coming of Formica the Fleet Street one was distinguished by being more like a genuine Dublin pub than anything left in the City of Dublin itself — neither Fetter Lane nor Holborn was of the right shape. The argument often raged about which of the three produced the best pint of Guinness, and the verdict usually went to Fetter lane because of some virtue in the cellarage. To a coarse palate the Fetter Lane pint seemed as smooth as any drawn in any Dublin pub chosen by serious-minded drinkers as a ‘good house for a pint’. Visiting Dubliners denied this and would have none of the English blarney about Park Royal brewery being the equal of St James’s Gate.

Tipperary back bar.

Once again, there’s a suggestion of mysticism and magic around Guinness, and especially the stuff from Dublin rather than the London-brewed (Park Royal) product. Fifty years on this kind of thing is still heard even though the time when Guinness was anything other than a standardised product was in the process of passing even as Fay was writing:

As Guinness is beer, it is subject to all the complications of cellerage and of being properly kept — though the introduction of metal casks has done away with a lot of this… [The] argument is seldom heard now — the Holborn Mooney’s closed when the lease expired: the others both use metal containers and continue to sell their large and increasing quota.

The Fetter Lane Mooney’s, AKA The Shamrock AKA The Magpie & Stump, is long gone but the Fleet Street branch — The Tipperary — is still there. When we visited a couple of years ago we rather liked it. It looks like a tourist trap but, with veteran Irish staff and mostly Irish customers, didn’t feel like one, and is rather gorgeously decorated, having reverted to something like its pre-Formica look. It’s at least worth sticking your nose in the door next time you pass, even if Guinness isn’t quite the draw it used to be.

Guinness, But Better

Two stouts, side by side, in stem glasses.

Guinness Antwerpen, an 8% ABV stout currently on sale in Tesco supermarkets, is very much a step in the right direction.

We bought our bottles there at £2 per 330ml. It is a version of the strong stout Guinness has been exporting to Belgium since 1944, known as Special Export Stout, or SES. Ratebeer treats them as the same beer.

We set about the first one with some expectations of a good time. SES isn’t a beer we know well, or can easily get hold of, so Antwerpen is effectively a new beer to us, and to many others. We’d seen opposing views in throwaway comments on social media — it’s great, it’s awful — but there were some people we trust in the former camp. People who we think are objective and who won’t hold Guinness’s sinister megabrewery status against it.

It is a dense black beer with a milky-coffee-coloured head. The body is similarly chewy and tongue-coating. It tastes rich, exotic and round. Some people might find it sweet but there is also what we perceived as a sour note to take the edge off, bringing to mind cherries and prunes. There is also a bare hint of savoury Marmite adding another layer of interest without intruding. It’s how we remember Ellezeloise Hercule Stout tasting when we drank a lot of it at The Pembury Tavern in Hackney Downs years ago — every so slightly off kilter, faintly funky, without being weird or challenging.

We were sufficiently surprised by just how much we liked it that we went back to the shop to get more bottles the next day. We also took the opportunity to answer a question posed by Steve Lamond of Beers I’ve Known: what does this beer bring to the party that the standard Foreign Extra doesn’t?

Foreign Extra (FES) is the 7.5% beer you see in supermarkets and corner shops at about £1.50-£2 per 330ml. It’s a benchmark for fellow blogger Ed: why spend more on a would-be imperial stout if it’s not better than FES? It’s a beer we drink from time to time and enjoy but not for a while and we recalled something quite different to Antwerpen. So we added a bottle of that to our shopping basket, too.

We tried both beers side by side, one of us pouring so that the other could taste (somewhat, unscientifically) blind. It was immediately obvious that these were different beers. FES is thinner, fizzier, harsher and more metallic. It tastes more like standard Guinness, somehow — rather burnt-sugar bitter, and blunt. But, at the same time, we had forgotten just how good it is and will certainly be making a point of getting some in if (when) the Antwerpen supply dries up.

As for Antwerpen, well, on a second pass, with FES for light and shade, impressed us just as much. It’s just got another dimension to it that lifts it up.

We had one last doubt: what if it was simply the glamour of that extra 0.5% on the ABV that had us fooled? So we diluted samples of each with water, as we learned to do on a gin-tasting tour a few years ago. Antwerpen’s flavour shone through: it tasted like standard Guinness, but better.

No-one is looking at Guinness complaining that they don’t make a decent lager, or pale ale, or saison. This is what people want from them: stout, but better. Not wacky, or adulterated, or overloaded with grassy hops — just better.

Guinness Pub Snack Ideas, 1961: Sild, Tongue and Fish Titbits

The Guinness Guide to Profitable Snacks (cover)

The other day we told you about Guinness’s drive to get more publicans serving food in the 1960s. Now, as promised, here’s some info on the recipes they were pushing.

The book, more-or-less A5 sized and in hard-covers, has a mix of black-and-white and colour photos, the latter with that particular gaudiness that makes food look faintly obscene in any book published before about, say, 1990. If you follow @70s_party on Twitter you’ll know what we mean although it must be said nothing in the Guinness book is as fundamentally horrifying as most of the excessively ‘creative’ recipes presented there.

It begins with a few double-page spreads like this one:

'Why snacks?' (spread with man drinking beer and bullet point list)

That’s interesting because it summarises where things were at in 1961: food definitely wasn’t the norm and people needed convincing, ideally with a bit of what we assume passed for female-friendly eye candy back then.

Continue reading “Guinness Pub Snack Ideas, 1961: Sild, Tongue and Fish Titbits”

Quick, Clint — to the Pub Grub Mobile!

Though there had been pub food before the 1960s (see the forthcoming Big Project for more on that) it was in this decade that it really took off, and Guinness got stuck in.

The story is told in the Spring 1963 edition of the in-house magazine, Guinness Time, and also in a short essay by Edward Guinness in The Guinness book of Guinness, 1988, neither of which can be considered entirely objective. Anyway, here’s how it went.

In partnership with the National Trade Development Association, in November 1961, the brewery published a book called The Guide to Profitable Snacks (many copies are available on Amazon/Ebay — we’ve got one on the way). It contained recipes and costings for bar snacks in an attempt to address a specific problem whereby, as Edward Guinness put it

many ladies started [providing food] with enthusiasm but were disappointed by the lack of return either due to inexperience in providing what the customers wanted or more often as she had no idea how to cost the operation and fix the appropriate retail price.

In 1962 Guinness followed that book up with a film, Food for Thought, which is sadly not available anywhere online, starring Pearl Hackney and Carry On star Eric Barker. (You’ll know him when you see him.)

These were successful enough but Edward Guinness felt that face-to-face demonstrations would be even better so, in October 1962, the newly-formed Snack Demonstration Team hit the road in this fabulous Mystery-Machine-alike:

Guinness Snack Demonstration Unit van.

Four days a week for the latter part of that year, lecturer Jo Shellard (an actor turned caterer) and his assistant Clint Antell toured the North West of England (where pub food was particularly wanting, we assume) speaking to groups of publicans ‘and their wives’:

The van contains the full equipment for showing the film-strip, tables, cutlery, cookers and other items necessary for the demonstration. it also contains sets of the basic snack equipment required by licensees, priced from £5 per set upwards. In addition, the van carries supplies of the book… and notebooks for each member of the audience, containing a précis of the lecture, recipes, and space for the licensees’ own notes.

The talks got busier and busier and Edward Guinness reckoned that, by the time the GSDU was demobilised in 1966, more than 20,000 people had attended its lectures. One licensee in Blackburn, he said, told him that he’d doubled his lunchtime takings by offering soup and a ploughman’s and thus luring local workers from the factory canteen. By this time, most big breweries had a catering training division, so Guinness’s work was done.

The motive for all this was never quite selfless — ‘Guinness prospered if the trade prospered’ — but ads like this from a few years later make you wonder if they didn’t also take the chance to push Guinness more directly, as the classy choice to accompany meals:

Guinness Ad for steaks from 1966.
From 1966. SOURCE: Illustrated London News.

We wonder if there’s anyone out there who remembers attending one of Jo Shellard’s demos — they’d have to be at least in their 70s if so. When the book arrives, we’ll let you know what recipes it contains, and how closely it resembles the pub grub cliches we know and love.

News, Nuggets & Longreads 10 September 2016: Keith’s, Kwak and Kveik

Here’s the best of the beer- and pub-related writing that’s caught our attention in the last week, from Canadian IPA to sour celebrity-endorsed Guinness.

Illustration: Biere de Garde text on weathered wood.

Joe Tindall at The Fatal Glass of Beer has been considering the relatively unfashionable Biére de garde style and especially British-brewed takes on it:

Biéres de garde are often grouped with saisons under the banner of ‘farmhouse ales’… [but] whilst the saison booms, its French cousin generates far less interest. This is understandable, in a way — if the dry, peppery quality of a saison in the Dupont vein invites dry hopping, mixed fermentation and other ‘crafty’ goings on, the soft, sweet, malty character of many biéres de garde hardly screams experimentation.


Yeast samples in jars.

Lars Marius Garshol summarises highly technical lab analysis of the various Kveik yeast strains he has collected around Scandinavia and the Baltic region:

[These] yeasts are extremely diverse, and that the yeasts don’t cluster by what region they came from. A Finnish yeast sits in between the Lithuanian ones, and some Lithuanian ones are closer to some Norwegian ones than to the others. Even within Norway the geographical relationships don’t hold. Stranda, furthest north, is the most similar to a yeast from Voss, furthest south.


Bottles of Alexander Keith's 'Fundy'.

Londoner Rebecca Pate of Brewing East has made a trip back to her native Canada which she finds herself viewing through a beery prism:

When I was a student at the University of King’s College in Halifax, we happily cradled sloshing pitchers of Alexander Keith’s IPA without a thought of hop characteristics in our heads… In Halifax, you can’t go far without having a Keith’s thrust upon you- it’s the province’s favourite sup and was heavily marketed under the slogan ‘those who like it, like it a lot’ throughout the summit of its popularity in the 90s.


Continue reading “News, Nuggets & Longreads 10 September 2016: Keith’s, Kwak and Kveik”