Drinkers’ Voice as a matter of policy does not accept any industry funding, to ensure both the reality and the perception of independence. It speaks for the consumers of alcoholic drinks, not the producers. What it does have is a certain amount of involvement from CAMRA, which has led some to conclude that it is effectively a CAMRA front organisation… In recent years, there have been several motions passed at CAMRA AGMs urging the organisation to take a stronger line against the anti-drink lobby. However, CAMRA by definition does not represent all drinkers, and can all too easily be accused of glossing over the negative effects of alcohol in seeking to promote beer and pubs. There also remains a somewhat delusional tendency within its ranks who believe that the type of drinking that CAMRA supports can in some way be presented as less harmful. So the decision was taken that the objective could be better achieving by helping with the creation of an independent campaigning body.
We’ll keep pondering this and perhaps put our heads above the battlements with an actual blog post on the subject. Or (checks comments from last time we got involved in this kind of debate) maybe not.
As breweries shut down or moved their production outside of Brussels from the 1960s on, most of their buildings were torn down to make room for an expanding Brussels. The few that survived this destruction were converted into art galleries, performance spaces, or hotels… These are the neighbourhoods – in Anderlecht and Molenbeek – that comprised “le petit Manchester belge”. Keep going past streets with names like Birmingham, Liverpool, Industry. Past the faded signs on crumbling brick buildings advertising “Ford” and “Coke”. Past the old Moulart maltings complex that has been renovated as an interactive centre and a business incubator. And there, just along from the wrought iron rail bridge, is the art deco brewing tower of Grandes Brasseries Atlas.
The post is accompanied by lots of lovely photographs just one of which is reproduced above.
As I see it, the craft scene is predominantly aimed at the younger market, and with Lincoln’s nightlife being predominantly student led I could foresee such a business struggling during the University break. Who knows in the future things may change, but for now I will support “The Craft Rooms” in its new incarnation as “The Ale House”.
This certainly fits with our reading of how micropubs and craft beer bars fit together — as versions of the same thing, both essentially products of changes in licensing law and renewed enthusiasm for beer, but catering to different demographics.
The reason I make the generalisation about ‘German brewers’ in the first place is because they must all jump through the same educational hoops in order to become recognised as a brewer… I estimate that 99% of people in production based brewery roles have at some point completed this apprenticeship, sat the exams and, most importantly, received the certificate to prove this. Germans really like certificates. And official stamps too.
His thoughts on how this might be changing with the rise of learn-on-the-job American-influenced Craft Beer brewers are especially fascinating.
Even in the past weekend, I had two canned beers from a pair of small breweries, only to find one was a scorched earth of smoky phenols crammed into a supposed Bavarian helles, while the other was a classic English IPA that had become a metallic soup, like slurping on a slurry of batteries. I can accept that mistakes happen after the beer is packaged – that everything was given the okay in the first instance, that the first swig tasted swell – but there’s no excuse for not making regular checks, or taking samples from across the range, to ensure that what you’re sending out to market is as good as you think it is.
To many in the north-west it is famous for its nickname of Staly Vegas, that came about (as far as I’m aware) through… a sort of revitalisation project around the central canal area by the new Tesco, improvements to two bus stations and an influx of age-restricting, dress-code-enforcing bars and pubs… The concept of Staly Vegas began to die around 2007 and officially broke in 2011, with the lowering of strict entry policies bringing delinquent youths and drug dealing to the once respectable bars. What the town has been left with for six years is numerous boarded up buildings once used as venues that seem to be no longer use or ornament.
Every decision a brewery makes about pricing has benefits and risks. Budget-pricing may move product, but it reduces profit margins and may eventually damage a brand’s reputation, miring it in the lower tier in consumers’ minds. Once there, it’s difficult to raise prices. On the other hand, pricing beer at the upper end increases profits, establishes a brewery as a premium producer, but may appear like gouging once the shine has worn off the brewery’s reputation.
(The first comment there is interesting, too, reminding us that even if conversations about price/value aren’t visible on social media doesn’t mean they’re not happening.)
Mark (former blogger, actor, doesn’t like 330ml bottles) went on to argue that those who suggested paying it was reasonable to ask more for a better product were essentially saying, ‘Screw poor people. Let them drink piss.’ (His words.)
Here’s all the beer and pub writing that grabbed us in the last week, from business rates to faux-Belgians.
Written as part of his journalism degree James Beeson’s piece on the threat to pubs from forthcoming business-rate hikes, aimed at mainstream audiences, is a handy primer:
According to rates and rents specialists CVS, 17,160 pubs will have to pay more in business rates from April, and this is just the start, with rates expected to rise by £421m in the next five years. This hike means that pubs will need to pour an extra 121 million pints to fund increases in property taxes paid to councils. CVS estimate that high business rates have contributed to one in five pub closures in England and Wales over the last six years.
As it happens, in his budget on Wednesday the Chancellor of the Exchequer, Philip Hammond, announced business rate relief for pubs, as reported by the Morning Advertiser, albeit coupled with an increase in beer duty.
Bottles of good beer aren’t cheap. I very rarely purchase, in my most frequented bottles shops, a beer for under £3. Most of the time I’ll purchase 5 or 6 bottles at a time and this shop is never under £25… 5 or 6 pints in the pub doesn’t cost me £25+… A pint of cask beer in my favourite pub ranges from £2.60 – £3.60, dependent on strength and purchase price. This is for a 568ml measure of beer as opposed to the standard 330ml size for bottles or cans in the beer shop. In terms of quantity equivalent (ml to ml) 6 beers in the pub will cost approximately £18.60. The bottles will cost me approximately £43 for the same amount of beer.
This is an anecdote that canvasses my feelings at present about anything that involves queuing or FOMO. This won’t be the only time I see people queue for a pub I’m sure. It’s just like those that scurry for online beer releases the moment it goes on sale. It is only for certain breweries with certain beers. It is the same ones doing the rounds on Facebook forums. There’s no frenzy for beers that aren’t universally praised, just like there seems little desire to drink in establishments that don’t have some form of bucket list status behind them.
(For what it’s worth, if we’d gone all the way to Huddersfield specifically to visit the MR tap for whatever reason, we’d probably have joined the queue, but when we found a similar line running out of the door at the Wild Beer Co bar in Bristol the other week, we walked.)
‘We’ve had hate mail!’ says Christine. ‘Some stalwarts think having keykeg is the sell-out of sell-outs.’ She doesn’t seem overly concerned. ‘For me it’s about also being commercial. We need to make this beer festival a success. Young people don’t distinguish between real ale and non-real ale – for them it’s all craft. That’s what we’re doing here: for people who aren’t into real ale, we want to encourage them to try it. If we don’t do that, how will we get those youngsters in in the first place?’
An interesting nugget from Tandleman: looking back over his considerable archive he found mention of a pub that was doomed in 2009 and wondered what had become of it since. (It would be an interesting project to look back at a whole lot of stories like this and see how often they have a similar punchline.)
You might not have the stomach for the in-depth details of his family tree that follow but the headline in this story about Albert Le Coq by Martyn Cornell is a killer for beer history nerds:
Le Coq is remembered as a 19th century exporter of Imperial stout from London to St Petersburg, whose firm eventually took over a brewery in what is now Tartu, in Estonia to brew Imperial stout on what was then Russian soil. The brewery is still going, it took back the name A Le Coq in the 1990s, and an Imperial stout bearing its brand has been brewed since 1999, though by Harvey’s of Lewes, in Sussex, not in Estonia. But every reference to the company founder, Albert Le Coq, apart from in the official history of the Tartu brewery – which is almost completely in Estonian – says he was a Belgian. He wasn’t.
The recent decision by Thornbridge to move their packaged beers from 500ml to 330ml has rubbed some people up the wrong way — are they pulling a fast one?
A particularly vocal complainant is Mark Dexter who used to blog at The Bottled Beer Yearbut who is nowadays busy being a successful actor, notably playing Prime Minister David Cameron in Coalition on Channel 4 a couple of years back. Yesterday, he repeated his objection to the switch to 330ml bottles:
As one of the early champions of the craft beer movement, I now never buy it in supermarkets. 500ml of beer vs 330ml at the same price?
For our part, we do find the indiscriminate switch to 330ml across the whole range a bit baffling — some Thornbridge beers at low ABV clearly suit drinking by the (near) pint — but actually rather welcomed it for the stronger stuff. Half a litre of Halcyon imperial IPA at 7.4% ABV? Too much. (Although we do at least have the option of splitting it between us.) The same goes for Jaipur too, probably, although we realise that makes us seem a bit pathetic what with it being a mere 5.9%.
Our gut feeling is that, for a lot of British drinkers, the point at which a pint becomes too much is somewhere around 5%. These days, that probably just translates to choosing a different beer, but we used to have a tradition in the UK of nip bottles (less than half a pint) for stronger, special beers such as Eldridge Pope Thomas Hardy Ale. Thornbridge and others who package at 330ml clearly believe, or hope, that drinkers can be convinced to buy stronger or otherwise ‘bigger’ beers if they don’t have to drink quite so much in one sitting.
So, in itself, the packaging change makes some sense.
But here’s the real nub of Mark’s objection: are they using the opaqueness introduced by the switchover to screw over consumers, as retailers were accused of doing back at the time of decimalisation?
First, we wondered whether the price rise people noticed with the switch to 330ml bottles might have happened anyway. This is far from scientific — we just grabbed info from Twitter and newspaper articles — but it does seem that the price-per-litre of Thornbridge Jaipur at Waitrose has been on the climb fairly steadily since 2012, going up by about 6 per cent each time. With the switch to 330ml, though, the increase was sharper at about 15 per cent, even though the absolute price of a bottle dipped back under £2. So, some sort of price rise was probably due, but the numbers certainly do seem fishy.
Then a good follow-up question seemed to be this: What kind of price increase have we seen on beers whose packaging hasn’t changed in the same period? Perhaps Thornbridge/Waitrose are merely following wider trends and the packaging size-change is a red herring.
Well, no. Oakham Citra, BrewDog Punk and St Austell Proper Job — similarly hop-focused beers from independent UK breweries — have all got cheaper at Waitrose since 2012.
So it seems Mark is right: Thornbridge is making a concerted effort to drag itself into the premium bracket and avoid the bulk-discount tendency, and the packaging change was a good opportunity to conceal the gear shift.
Even so, this is all just part of an ever-more crowded, complex UK market neatly segmenting itself. Jaipur is a great beer, sure, but these days it’s far from the only beer like that on the market, and plenty of those IPAs are still in 500ml bottles, for now at least. And we do after all live in an age of incredible transparency where packaging size conceals nothing with price-per-litre displayed right there on the supermarket shelf, and in the online shopping basket:
What could Thornbridge have done differently here? They could have stated outright that the price rise was to pay for investment in the brewery (have they said that somewhere?) and/or introduced the increase at a different time from the packaging change. But, seriously, are there many companies that self-flagellatingly honest?
Meanwhile, Mark and others — check Twitter, there are lots of others! — may stop buying Thornbridge in protest, but we suspect the brewery won’t much care. After all, it doesn’t seem as if they have trouble shifting every drop of what they brew, whatever they charge for it.