Britain’s ‘craft revolution’ (if you accept that we had one) began either in around 2005 (Thornbridge, BrewDog), or in the early 1970s with the emergence of CAMRA and microbreweries (Selby, Litchborough, Godson, &c.), depending on how you look at it.
Why is it important for us to visit the place where our beers are made? Why does drinking from source always seem like a better and more valuable experience? Is it simply a matter of getting the beer at it’s freshest or is it more akin to pilgrimage to pay respect and understand the circumstances of the beer better?
As it happens, we do believe that drinking a particular beer at or near source often seems ‘better and more valuable’ and, yes, we suspect it is sometimes to do with freshness. But there are other factors at play, too.
In Southwold, Suffolk, early last month, we had some of the best Adnams’ beer we’ve ever tasted, within sight of the brewery itself (of which more on 29 November). It must make a difference, mustn’t it, to drink a beer where those who brew it convene for their post-work pints?
It did seem that the craft beer revolution had stopped being able to squeeze into its tight girl jeans and instead had pulled a nice comfy Blue Harbour rugby shirt over its growing paunch when Marks and Spencer started selling single-hopped beers…