A minor fascination of mine is how dramas supposedly set in the real world routinely invent London Boroughs (Walford, Sunhill) or whole towns up north (Weatherfield, Wetherton). But, of course, I’m always particularly interested in fictional breweries.
Coronation Street has Newton and Ridley, while, in Eastenders’ Queen Victoria you’ll only ever get a pint of Luxford and Copley. In reality, the Queen Vic would be a Wetherspoons.
The amount of detail that producers devise for these breweries and the pubs they supposedly own or supply is astounding. There’s a web page here which seems to be on its last legs, but where, for the moment, you can see some of the care that goes into the Eastenders set. Luxford and Copley’s ales are, you’ll all be pleased to note, cask conditioned…
The weirdest of them all, though, is Emmerdale, whose fictional brewery “Ephraim Monk” seem to have missed out on the license to brew the soap’s official beer. Instead, it’s produced by Black Sheep.