The Independent’s list of the 50 best beers in the UK included one brewed for Lord Brocket.
Lord Brocket is an old Etonian who is (just about) famous for (a) having been in prison and (b) appearing on the appalling reality show “I’m a Celebrity, Get Me Out of Here!”
He now has a side-line selling Brocket’s Bacon, Brocket’s Bangers and so on.
I wonder which marketing genius thought that having a minor celebrity mugging on the label would make people want to drink Brocket’s Beer? I mean, the beer itself might be perfectly nice, but, well, just look at him! He’s grinning like a maniac and wearing a tweed jacket. We should probably be grateful he hasn’t got his thumbs up, I suppose.
Still, it could be worse. At least no-one is expecting us to buy Jeffrey Archer IPA or Jonathan Aitken Stout. Not yet, anyway.