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Generalisations about beer culture opinion

Accountants and breweries

Accountants get a lot of stick from home-brew books, beer blogs and the like. Apparently we’re responsible for everything bad that has ever happened in beer, such as the move from cask to keg in the UK, use of rice as an adjunct, and the development of high-alpha (i.e low-flavour) hops.

I’m fed up with this laziness. Firstly, as anyone with any business experience knows, the job of the finance team is to support the goals of the company. If the company wants to sacrifice quality for profit, that’s the board’s call. And of course the board will take that decision based on (a) shareholder opinion (b) analysis of the market. So it’s all the fault of the consumers really…

Secondly, in my experience, real-ale lovers are well-represented within the accountant population. Maybe not that surprising given our reputation for being pedantic bores.

Thirdly, we just don’t have the (diabolical) imagination for the crimes we’re accused of.

Now the marketing team — that’s a different story…

Boak

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