A while ago, I wondered why more local breweries didn’t advertise by the sides of railway lines, like they do in Germany. One reason we came up with was that local councils wouldn’t want to be seen to promote booze or boozing.
Well, Breckland council have no such worries — earlier this year, they joined forces with the Iceni Brewery to come up with a special beer to welcome home local troops who’d been fighting in Afghanistan.
It’s not clear whether the council actually subsidised the brewing of this special batch of beer, but they’re certainly not shying away from being associated with and promoting a popular, successful local brewery.
I don’t know about you, but nothing about this makes me think (Daily Mail voice): “NOW LOCAL COUNCIL BACKS BINGEING”.
More councils should be backing, subsidising and promoting local their local breweries. They should be proud of them like Breckland Council is of Iceni.