This post at Springwise was brought to our attention by our chum Charlie.
The gist of it is, a company is starting a brewery and, for a fee, you can buy your way into the decision making process. All the decisions, from the timetable for opening to the recipes for the beers it brews, will be decided by the members of the trust.
This is what, in the modern vernacular, is known as crowdsourcing.
This is similar to what happened at AFC WImbledon, an English football club which was bought by its fans a few years back, and there’s a similar brewery already operating in New Zealand (Kieran — have you come across this lot?).
Is this the answer to all those beer geeks who think they know better than brewers..?