We’ve been invited to this Beer Exposed event in London at the end of September. I can’t quite work out what to make of it.
The good side – lots of brewers from around the world will be there. That said, the choice is a little weird — as well as excellent breweries from Britain (Fullers, Exmoor, Harvieston), Belgium (Liefmans, Westmalle*) and America (Great Divide, Goose Island, Anchor etc), there’s also a lot of dull “world lager” — eg Tsingtao, Quilmes, Cristal from Cuba and no less than four bland Polish breweries. Although, if Zywiec bring along some Porter, I’ll be first in the queue.
The mission of the event is to “explore, educate, enlighten”, and to this end there are various talks and walks run by various beer celebs. Star turn for beer geeks must be Garrett Oliver, doing various sessions on beer with food, including beer & cheese and beer & chocolate pairings. Many members of the British beer-writing gliterati are also there, and some of the sessions look very interesting indeed.
But… the whole thing smacks a bit of “beer is the new wine” to me. There’s quite a hefty entrance fee — £14 in advance, £17 on the door, which doesn’t include any of the beer walks or talks. Lots of the talks are focused on beer and food. There’s no-one over the age of 30 on the promotional material. There’s even a bloody dress code. Although if this is mostly to stop the sexist t-shirts, I don’t mind so much…
There’s also no mention of real ale, which is perhaps why I’ve not seen much mention of this in official CAMRA press or on their website. They do have a stand there, though, so hopefully real ale is not going to be entirely neglected in this sensory exploration. While I firmly believe that there are some great non-real beers in the world, real ale is an important and uniquely British part of the beer story.
So — an interesting radical approach to extending the appeal of beer, or a pretentious marketing exercise? Are tutored tastings and food pairings the way to enlightenment? If this kind of exercise helps people learn about wine, why not apply it to beer?
We’ll go along with an open mind and report back…
*are they bringing monks??
Beer Exposed is on at the Business Design Centre in Islington from 25th-27th September. You have to pick a four hour slot to attend. You can find a full schedule of events, plus details about the speakers, sessions and who’s exhibiting on the Beer Exposed website.