Marketing magazine brings news this week of a new pink version of Kasteel Cru, aimed at women. They’re calling it a ‘rose’. Where does the idea that women will only drink pink beer come from…? Gulpener seem to have the same idea, too.
Kasteel Cru is a quite pleasant if unexciting lager made with champagne yeast, so already aimed squarely at people who don’t like big pints of ale.
Still, better than putting brown food colouring in wine to make blokes drink it, eh?