St Austell have taken to spamming us with press releases (a bit annoying, but we do like the beer, so what the hey).
The above photo is part of their latest weird attempt to generate interest in the beer. To cut a long story short, the local vicar did a service in a pub.
Frankly, Stella Artois might taste rancid, but their marketeers know how to make a silk purse from the proverbial sow’s ear. St Austell’s, on the other hand… their beer is fantastic, but now I’m thinking: “It’s what Cornish vicars drink. Great — that’s a lifestyle I aspire to!”
The really scary thing is, when the picture was taken, the vicar was on his own. Those people in the background only showed up when it was developed. He… he sees dead people!