According to advertising trade mag Marketing Week, sales of the top beer brands are down 5 per cent up to April 2008.
The biggest drops are in sales of Kronenbourg 1664, Stella Artois, Carlsberg Export and Grolsch. Sales of John Smith’s Extra Smooth and Carlsberg (ordinary) are up.
Their say that the current ‘drink-aware climate’ and England’s absence from the European Championship are the main reasons.
The first certainly sounds plausible to us. People we know seem to be much happier ordering a shandy or a ‘weak beer’ than they were a couple of years ago.
And, of course, there’s been a huge defection to cider from beer, as witnessed by booming sales of Strongbow.