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A certain I don't know what

Sometimes, however carefully and accurately you describe something, you just can’t capture what it is that makes it great. Yes, Abraham Lincoln was a tall man with a beard who wore a black hat, but, factual as that description is, it somehow misses the point.

A few times recently, we’ve described the general characteristics of a beer and realised that they could apply to a thousand other brews. We’ve had to resort to words like ‘zing’ to get across an additional, elusive quality that makes that particular beer great.

Is it freshness? A quality of carbonation? Subtle flavours which more refined palates than ours could identify? We don’t know and, until such time as we do, ‘zing’ will have to do.

16 replies on “A certain I don't know what”

It is indeed a Schultheiss sign, as seen on a boarded up bar in Luebeck. They have excellent artwork, these German breweries.

Darren — we’ve definitely had beers in which you’d be hard pressed to describe any big flavours but which nonetheless had ‘zing’. Probably the best synonym we’ve yet come up with is vitality — or “the impression of freshness”.

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