london marketing

Greene King’s London Whatever

Greene King sign

We don’t tend to drink in Greene King pubs so it took us a while to catch up on this latest cynical marketing exercise from the Bury St Edmunds boys — their beer with London in the name, whatever it is.

“Hey guys, we really need to be making the most of our London real estate. We should brew something really bland, call it London Something, and flog it to innocent tourists who don’t know any better.”

It’s like Greene King IPA but worse.

File under “Things not to miss about London”, although we look forward to Greene King Cornish Gold in a pub near us soon.