No Marketing Budget in Post-war Devon

Pale "A" Ale -- the Best Bitter in the West of England -- Brewed only by the Plymouth Breweries Ltd.
We found the above on the fly­leaf of a The Home­land Guide to Dart­moor (undat­ed but c.1947). It’s hard to imag­ine a plain­er adver­tise­ment or, indeed, a plain­er name for a flag­ship prod­uct. Post-war aus­ter­i­ty and all that, we sup­pose.

On a relat­ed note, we also know from our recent nos­ing in their brew­ing records that, for the dura­tion of World War II, St Austell pro­duced noth­ing but “PA” (pale ale).

It must have been hard to get any­thing but bit­ter in the West Coun­try in the 1940s.