We’re getting kind of irritated at people telling us which beer-related words and phrases they hate, or that they consider ‘meaningless’. Craft beer, real ale, passion, conversion, revolution, craft keg, hoppy, malty… yes, all of those can be annoying, but, honestly, if we only use words that don’t irritate anyone, what are we left with? “Pointing and grunting”, as Martyn ‘Zythophile’ Cornell once put it.
We’d like to see more people suggesting new descriptors, even if they get shot down. Even better, we’d like people just to use language they do like, without apology.
For example, we liked Zak Avery’s phrase ‘volume-produced beers‘ — less judgemental than ‘macro’ or ‘industrial’, its meaning perfectly clear, even though this was the first time we’d come across it.
Max ‘Pivni Filosof’ Bahnson isn’t a fan of the phrase ‘craft beer’ but occasionally uses the quite snappy phrase ‘alternative beers’ instead. We like it — it conveys something to us, but we’d be hard pressed to write a dictionary definition.
To have a meaningful conversation, we need more words to play with, not fewer.