This weekend, we decided to give Cornish brewery St Austell’s Korev lager (“with soul“) another go having written it off last year. As we’d hoped might be the case, knowing that the head brewer is a meticulous perfectionist, it has improved enormously. It seemed lighter, cleaner, drier and snappily bitter. It’s still not the world’s most exciting lager but it’s certainly not nasty — a Bitburger, perhaps, rather than a Foster’s.
Unfortunately, our previous review, with the dismissive ‘blech!’ in the title, looms high in the Google results for ‘Korev lager’. It was an accurate summary of our feelings at the time and, having praised St Austell’s others beers fairly consistently, we figured it wouldn’t hurt to give some honest public criticism of this one.
On the flipside, we had an incredibly exciting couple of bottles of the IPA Marston’s brew for Sainsbury’s — it blew our minds — only to find it bland on every subsequent occasion. Our gushing comments based on that first experience, however, are there for all the world to see and, again, appear on the first page of results from Google when we search ‘Marston’s sainsbury’s IPA’.
We think we’re always clear that any reviews are our impression of the product as we experienced it; and every post is dated. Everyone knows that beers change over time, from pub to pub, bottle to bottle; and we acknowledge that our palates change, too. But what if people only read as far as ‘Korev lager — blech!”?
We don’t want people not to buy Korev because we didn’t like it a year ago, or to feel cheated buying Marston’s IPA because we had a couple of good bottles once. It’s fortunate, then, that so few people Google brands before deciding what to buy at point of sale and that even fewer would base their decision on the word of one poxy blog.