We find these and other Tweets from James Clarke at Hook Norton brewery fascinating:
— James W Clarke (@HookyJames) September 26, 2013
— James W Clarke (@HookyJames) September 20, 2013
(Mr Clarke is far from being the only brewer we’ve seen noticed making points like this.)
On the one hand, we agree with the sentiment: if it was up to us, in the UK, ‘craft beer’ would be inclusive of regional/family brewers of cask-conditioned beer.
On the other hand, we wonder why he and other well-established and well-respected brewers are even bothering to stake a claim to the term ‘craft’. If they’re confident that they are making good beer, and have survived a hundred years or more in the business, it seems odd that they’re concerned about how they’re described. (Or, rather, how they’re not.)
At any rate, it is counter-productive – is there any clearer sign of being square than insisting you’re hip?
Note: the Tony Bennett album is surprisingly good, though he is said to have hated it…