Beer history

Yellowing Pamphlets

During the last few months, we’ve acquired a few obscure second-hand books and magazines from charity shops and on Ebay.

Though none of them is exactly essential for the scholar of beer and pubs, each has some little nugget or other.

Pubbing, Eating & Drinking in the South WestPubbing, Eating & Sleeping in the South West is a paperback guidebook first published in 1972. Our faded copy (still lurid enough to damage the eyeballs of anyone who might glance at the cover without suitable protection) is the 1974 edition, and cost us 10p less than the original cover price.

It’s not a deep or complex piece of work but does give details of the beer, food and facilities at various pubs in Somerset, Devon and Cornwall. Many listings are accompanied by line drawings like this one of the Ship Inn, Mevagissey:

Ship Inn, Mevagissey.

There are also a couple of nice vintage advertisements (‘Take it Easy! Worthington E’) and the restaurant guide is an added bonus for those with a desire to time travel to the land of prawn cocktails and steakhouses.

Inn & Around: 250 favourite Whitbread pubsWe haven’t finished digesting Inn & Around: 250 Whitbread pubs (1974) but have already found lots to enjoy.

It was, we suspect, intended as a ‘stopper’ for the Campaign for Real Ale’s own Good Beer Guide which was first published in paperback in the same year, but it’s hard to imagine anyone being so loyal to one large, rather unpopular brewery that they’d want a guide to only their pubs.

Those who cling to a particular vision of the pub as a Victorian-Edwardian, essentially male space, designed for hard drinking, will find here evidence of where it all ‘went wrong’: “The pub today is a place for family entertainment. And — with the increasing spread of children’s rooms and beer gardens — that means all the family.”

Whitbread’s flagship post-war pubs are given plenty of coverage alongside established classics such as (yet again) the George Inn at Southwark. This one was named after the Daily Express cartoonist:

Giles, Prebend Street, London N1.

It doesn’t appear to be there any more. How many of these flat-roofed, wood’n’plastic boxes survived more than twenty years?

As well as illustrations, there are also some splendidly groovy colour photographs.


Finally, there’s the Winter 1977/78 edition of the Countryman magazine, which contains an article by Michael Dineen called ‘Real Ale Returns to the Pubs’, as well as a short spread of photos of Hook Norton brewery by John P. Crook.

There isn’t much new in the tale as told here, but it does give a concise account of the big brewers’ response to CAMRA:

However, one of the acceptable facets of capitalism is that it can turn criticism to its own advantage. Benefit from the strictures…. The result is that many brewers have appropriated CAMRA’s enviable nationwide propaganda, calling their cask-conditioned ales ‘real’ or attempting in other ways to cash in on the publicity by naming so evocatively that drinkers’ memories are stirred again by words like old, tap, genuine, Burton and fine.

The conclusion of the article could be read as a comment on our post from yesterday:

[CAMRA] want quality with tradition… [They] may also be yearning for the glorious uncertainties of, say, La Romaneé Conti, the rarest and finest of Burgundy’s red wines which… stubbornly refuses to be defined scientifically; which may one year be the stuff of dreams and memories and the next, just another wine. [Real ale] has something of that uncertainty.

4 replies on “Yellowing Pamphlets”

Would love to see the Hooky shots – a close family friend is one of the guides around the brewery, and I’d love to see what’s it was like then as opposed to now

Sam — if we get round to scanning them, we’ll email you copies. But wood, horses… not that much different, probably.

many brewers have appropriate CAMRA’s enviable nationwide propaganda, calling their cask-conditioned ales ‘real’


Was there ever a time when, say, cask-conditioned Whitbread Trophy wouldn’t have been called ‘real’, out of lack of respect for the brewer?

As long as it was cask-conditioned, CAMRA would have recognised it as real from as soon as they had the definition firmed up. Maybe reluctantly.

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