There has been an interesting reaction to the news that influential American brewery Stone are opening a brewery in Berlin.
‘Craft beer’ cheerleaders are whooping; cynics are… well, cynical.
Instinctively, it does seem arrogant (though ‘on brand’) to attempt to evangelise about beer in Germany, of all places.
But we can’t help thinking of the mid-19th century when Germans* were taking their newly-perfected and fashionable ‘lager beer’ around the world, investing in breweries everywhere from Budapest to Boston.
Stone aren’t doing anything Anton Dreher wouldn’t, are they?
* German was then a ‘concept’ rather than a nationality, and included Austria.