“The addition of information about beer strength to labelling was driven, I think, as much by government and the health lobby as CAMRA, though I could be wrong. Before then, you went into a pub and you learned which beers were strong. Hürlimann lager, in the sixties and seventies, was 5% ABV, when most of the others were 4% or less, and got to be known as ‘Hooligan’. It wasn’t advertised as strong, but people worked it out.”
Richard Harvey, PR for Allied Breweries in the 1970s, from an interview conducted for Brew Britannia.