That Sexist CAMRA Leaflet

Earlier this week, Rowan Molyneux flagged the existence of a Campaign for Real Ale leaflet designed to help recruit young members but which uses women merely as decoration.

We can’t say we were outraged by it, but we were certainly dismayed. CAMRA, like it or not, is these days an organisation of similar status to the National Trust or the RSPB, and we can’t imagine either of them doing anything so crass.

The main problem is that it confirms what many people suspect: that, despite making some of the right noises, behind the scenes, CAMRA isn’t fully committed to the idea of making the Campaign more welcoming to women, or at least hasn’t given it much more thought than you might expect from Alan Partridge or David Brent.

If you can’t see why the image on the leaflet is problematic, try to imagine them ever using an image of a bloke in an equivalent costume, in a similar pose.

We’ve turned off comments on this post to encourage people to have their say over at Rowan’s, where an interesting discussion is ongoing, and where there are updates on the withdrawal of the leaflet.