beer in fiction / tv Germany videos

Neues Trendbier IPA

From Bayerischer Rundfunk, a short report (1 min) on IPA, the ‘Neues Trendbier’, which is worth watching for the shots (from 30 seconds in) of veteran German beer drinkers reacting with disgust at the aroma and flavour. (In German, but you’ll get the gist…)

2 replies on “Neues Trendbier IPA”

I see the German “craft beer” ideologues have also adopted the “let’s all laugh at the stupid old men” approach.

Your German is immeasurably better than ours but we didn’t interpret this as a dig at the old fellers so much as using them to undercut the evangelism and prick the pretension.

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