Beer history bottled beer quotes

QUOTE: Light Ale & Lager, 1965

“You may like to serve only beer at your party. It is very good with hot cheese savouries, or with hot dogs. Choose your beer carefully if you have only one sort. Some of the light ales chill excellently and have better flavour than many lagers. Ladies seldom like the dark varieties, so have an alternative drink for them. You may like to buy a cask of beer, in which case ask for a Pin which hold 4½ gallons. Beer consumption is the most difficult to calculate, but 1¾ pints per head would be an average to base your guess  upon. You know your friends best.”

From Len Deighton’s Action Cook Book, 1965, reprinted as a Penguin paperback in 1967.

2 replies on “QUOTE: Light Ale & Lager, 1965”

I know this comes across as a picky response to a jokey point, but I think you’ll find that per capita alcohol consumption in both the UK and Ireland was a lot lower in 1965 than it is now. A quick Google turned up the following for Ireland:

“Average alcohol consumption in 2010 was 145% higher than the average amount consumed in 1960.”

It’s a common misconception that “back in the day, everyone was pissed most of the time.”

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